Effective date: 2026-09-14
This Privacy Policy applies only to the Stylo website at stylo.apeiro.clothing (the "Website").
It does not apply to the Stylo mobile application. The Stylo app collects different information and is governed by a separate policy, available at stylo.apeiro.clothing/app/privacy.
The Website is currently a pre-launch marketing and waitlist site. It does not offer accounts, wardrobe features, photo upload, or any of the functionality found in the Stylo app.
The Website is operated by APEIRO APPAREL (Pty) Ltd, a company incorporated in the Republic of South Africa, trading as part of the APEIRO ecosystem ("we", "us", "our").
Information Officer: Stelio Lazarides Email: stelio@apeiro.clothing
We are the responsible party for the personal information described in this policy, as defined in the Protection of Personal Information Act 4 of 2013 ("POPIA").
If you join the Stylo waitlist, we collect:
| Information | Why we collect it |
|---|---|
| Your name | To address you personally in launch communications |
| Your email address | To notify you when Stylo launches and to send related updates |
Providing this information is entirely voluntary. You can browse the Website without submitting anything. If you choose not to provide it, you simply will not be added to the waitlist.
We use Vercel Analytics to understand how the Website is used. This collects aggregated, non-identifying information such as:
This analytics data is aggregated and cannot be used to identify you individually. We do not build visitor profiles, and we do not combine analytics data with waitlist submissions.
We want to be explicit about this. The Website does not collect:
The Website does not set tracking, advertising, or profiling cookies. Our analytics provider operates without cookies. Any cookies present are strictly necessary for the Website to function and are not used to track you across other websites. Because we set no non-essential cookies, no cookie-consent banner is shown.
We use waitlist information only to:
We will not:
Every email we send will include a one-click unsubscribe link.
Under POPIA, we process your personal information on the basis of your consent, which you give by voluntarily submitting the waitlist form. You may withdraw that consent at any time (see section 9).
We share personal information only with service providers who help us operate the Website. These are operators under POPIA and act on our instructions:
| Provider | Purpose | Location |
|---|---|---|
| Vercel Inc. | Website hosting and delivery; aggregate website analytics | United States / global edge network |
| Google LLC (Google Sheets) | Storing waitlist submissions | United States |
We may also disclose information if required to do so by law, court order, or a lawful request from a regulatory authority.
Some of the providers listed above store or process information outside South Africa. In accordance with section 72 of POPIA, we transfer personal information across borders only where the recipient is subject to laws, binding corporate rules, or contractual terms that provide an adequate level of protection substantially similar to POPIA.
By submitting your information to the waitlist, you consent to this transfer.
Under POPIA, you have the right to:
To exercise any of these rights, email legal@apeiro.clothing. We will respond within a reasonable period and in any event within 30 days.
You can also unsubscribe instantly using the link at the bottom of any email we send. Unsubscribing removes you from the waitlist entirely.
If you believe we have not handled your information lawfully, you may lodge a complaint:
Website: inforegulator.org.za Complaints email: POPIAComplaints@inforegulator.org.za General enquiries: enquiries@inforegulator.org.za Address: JD House, 27 Stiemens Street, Braamfontein, Johannesburg, 2001
We keep waitlist information until the earlier of:
Aggregated analytics data contains no personal information and may be retained indefinitely.
We take reasonably practicable technical and organisational measures to safeguard your information, including encrypted connections (HTTPS) across the Website, access controls limiting who can view waitlist data, and reputable service providers with their own security programmes.
No method of transmission or storage is completely secure. If a security compromise affecting your personal information occurs, we will notify you and the Information Regulator as required by section 22 of POPIA.
The Website is not directed at children under 18. We do not knowingly collect personal information from anyone under 18 without the consent of a parent or guardian. If you believe a child has submitted information to us, contact legal@apeiro.clothing and we will delete it.
The Website links to external sites, including the Apple App Store, Google Play, our social media profiles, and apeiro.clothing. We are not responsible for the privacy practices of those sites. Review their policies separately.
We may update this policy from time to time. The "Last updated" date at the top will reflect any change. If we make a material change to how we use your personal information, we will notify waitlist subscribers by email before the change takes effect.
Questions about this policy or your information:
Email: legal@apeiro.clothing Information Officer: Stelio Lazarides
For the Stylo mobile app's privacy policy, see stylo.apeiro.clothing/app/privacy.